2.6 Tons Of Defender Trophy Crossed A Log Bridge We Built Ourselves

Win on Sunday, Sell on Monday. That was an age-old marketing phrase that has seemingly formed the backbone of motorsport around the world. Because no matter how much the idealistic blurbs like to romanticize the idea of manufacturers spending endless amounts of cash, all in an attempt to best your competition purely for the love of racing, the truth of the matter is that no fiscally responsible entity would greenlight a project without sound marketing backing.

But…