Gucci Enters F1 With Alpine

  • There have been Gucci-branded cars before, but this is something completely new.
  • Racing teams will get the funding they need and Gucci will have access to some extremely wealthy audiences.
  • Happily, this partnership is a bit reminiscent of Alpine’s old Benetton racing days.

Founded in Florence, Italy in 1921, the house of Gucci has grown from a small leatherwork specialist to a corporation.

Source: Car and Driver