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Ford was one of several automakers initially committed to integrating Apple CarPlay Ultra in its vehicles. It’s been over two years, and the technology hasn’t taken off as expected. Aston Martin was the first to officially adopt CarPlay Ultra earlier this year, but you likely won’t see it in a Ford Motor Company vehicle anytime soon until Apple makes some changes.
FoMoCo CEO Jim Farley revealed on The Verge’s Decoder podcast that the automaker is not impressed with Apple’s first iteration of CarPlay Ultra. He said:
‘We don’t like the execution of Ultra in round one, but we’re very committed to Apple.’
Farley said the automaker isn’t interested in mucking up the in-car experience with proprietary software just to disrupt someone’s digital life for profit. The company is committed to giving customers a choice when it comes to connectivity, and that includes offering standard CarPlay.
Photo by: Aston Martin
“We don’t think we should restrict that to make money off the customers. We don’t want it to be a hassle. We don’t think we can design an experience that’s going to displace your phone,” Farley said.
The issue with integrating CarPlay Ultra lies with Apple, according to the executive. It’s unclear what Apple’s goal is with the technology and how much of the vehicle it…
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title_words_as_hashtags:#Fords #CEO #Isnt #Sold #Apple #CarPlay #Ultra #Dont #Execution
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