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Nearly three years have passed since Audi’s former design chief hinted at a possible Mercedes-Benz G-Class rival. While the rugged off-road icon continues to enjoy strong sales, Audi has yet to introduce a competing model.
That might change soon. While little has transpired since 2023, Audi boss Gernot Döllner recently told Autocar not to “give up on that dream” of a rugged off-road SUV from the brand. Although Döllner has discussed simplifying the Audi lineup, this doesn’t mean it will eliminate niche models.
He told the publication:
‘It works perfectly to have a more focused lineup in the core, and in addition to that have some niche models to build the brand and to also transfer new ideas from a niche segment into the core products. That works perfectly and this is part of our strategy.’
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title_words_as_hashtags:#Stay #Tuned #Audi #MercedesBenz #GClass #Rival
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