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A Massachusetts Chrysler dealership just turned their service bay into a fighting game arena as a cheeky way of introducing their technicians to potential customers. The response suggests that they are winning the Internet over.
Metro Chrysler Dodge Jeep Ram near Springfield, Mass. posted a 20-second Facebook reel in August that’s pure nostalgia fuel for anyone who grew up playing games like Tekken 3 or Soul Calibur. The video transforms six real technicians into selectable fighters, complete with rotating camera angles and that unmistakable character selection vibe from ’90s arcade games.
But the video wasn’t just a fun gimmick. It showcased the kind of social media savvy that dealerships need to cut through the noise and get customers’ attention.
When Wrenches Become Weapons
Throughout the video, “Choose Your Technician,” is overlaid on the screen in retro sans serif font, while a pixelated “PRESS START” button glows with a classic orange-to-yellow gradient. Each tech in turn gets their moment to shine on the shop floor, wielding auto tools like martial arts weapons while their attributes flash on screen.
Kyle leads off as the “fastest tire changer” who “fits in small places”—though he “can’t reach the top shelf.” Meanwhile we see him juggling a pair of tire irons like nunchucks.
Shop foreman Eric brings serious credentials as a…
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