The Old Strategy ‘Didn’t Work’

Jaguar’s future won’t look like its past, and that’s on purpose. Until just recently, the British brand was focused on competing with German automakers in the premium space with a lineup of luxury sedans, SUVs, and sports cars. Unfortunately, that strategy never worked, with the company failing to keep up with its counterparts throughout Europe and Asia. In 2019, before Read More

Rewrite This Title ‘Huge Demand:’ BMW Is Increasing M2 CS Production Just To Keep Up

Summarize this content to 200 words BMW’s latest M cars are hot commodities. Demand for the M5 is surpassing the automaker’s expectations, and now we have word that buyers are placing orders for the new M2 CS in greater numbers than initially predicted. This is forcing BMW to increase the number of build slots in certain markets, including in the Read More

Sales Prove The Manual Transmission Is Saving The BMW Z4

It took BMW nearly five years to bring the manual Z4 to the US following its launch in Europe. American buyers were finally able to get their hands on the six-speed beginning early last year. But for BMW, that holdout may have been worth it; the manual Z4 outsold the automatic in the US in… Photo and Credits: This article Read More