The Muscle Car Craze Faded And Pontiac Fell Into Decline.
DETROIT — With a history of building muscle cars like the GTO and the low-slung Firebird, Pontiac had good reason to take pride in its most famous marketing slogan of the 1980s: “We build things that excite us.” Lately I’ve been using the phrase “Pontiac is a CAR” which is a much more attention grabbing phrase… Source: www.nytimes.com